City, country of the initiative: Fort-de-France, Martinique, France
Name of the organization: BoumKaliko
This solidarity initiative was born following the first lockdown due to the lack of digital tools to motivate people to participate in activities while avoiding human contact (due to the measures). The action aims to allow young people to participate remotely in artistic activities during periods of lock down and also to avoid outings and the spread of the virus, in particular during festive periods (e.g Easter).
A campaign was launched on local TV channels to ask people, during the Easter period, to draw objects related to Easter. These drawings were then sent via Instagram or e-mail to the structure. Once all the drawings were gathered, they were grouped into cartoons posted online, and a contest was launched during which young people could vote and also try to find their drawings, thus making the egg hunt (type of Easter) digital.